Video Production, Post Production, Photo


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Project Overview

Winterial is a lifestyle adventure sport brand based out of Chico, Ca. They are one of the many brands of Market Fleet, a conglomerate of direct-to-consumer lifestyle brands. Winterial was needing help in differentiating their company while connecting to their consumers on a deeper level. In order to accomplish this, Adventure Labs took a group of outdoor enthusiasts, Winterial’s product line, and Eli Libby, the CEO of the company to the mountains of Northern California. By putting these products in the exact scenarios that they would be used in by consumers, Adventure Labs was able to capture authentic and relatable moments. In addition to this, Adventure Labs interviewed Eli to tell the story of “why” Winterial started.

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Exploring Humboldt

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