Nissan

Project Overview

Always The Journey, Never The Destination: Nissan selected Adventure Labs as a creative partner for their campaign in order to market towards an adventurous and outdoor enthusiastic market. Adventure Labs took the 2018 Nissan Titan Midnight Edition on a 4,000 mile road trip across the United States to produce content that resonated with this audience. The photos and videos that were produced would be used for increasing brand awareness through Nissan’s social media channels, website, and blogs. This video spot speaks to the adventurer in need of a rugged and reliable vehicle to support their lifestyle. Adventure Labs brought an energetic and outdoorsy feel to Nissan’s branding.