Guayaki

Project Overview

Guayaki is an organic beverage company specializing in yerba mate products. Guayaki partnered with Adventure Labs to increase their presence with audiences in two industries, those being: those inspired by the outdoors and those that live in cities (we know, very different). Adventure Labs produced lifestyle content in San Francisco, California and Denver, Colorado to showcase how Guayaki Yerba Mate is enjoyed in everyday “city life.” Guayaki supports and is enjoyed by almost every type of person, so placing an emphasis on capturing a variety of people was essential. On the flip side, Adventure Labs showcased Guayaki’s ‘rootsy’ and organic side by producing content in a variety of outdoor settings. Wonderlust Collective, and outdoor and travel collective, leveraged its Instagram audience to encourage people to dive into the world of Guayaki products.